Luxembourgish telecommunications provider Tango, a subsidiary of Proximus Luxembourg, hired Starry Sky to convey their trademark level of ease and simplicity on their trilingual website.
The key objective was to maintain consistency in tone, style and word choice across French, English and German, to appeal to their target audience as well as harmonize with their newly designed website. This included liaising with Tango executives and the web development agency working on the website over several months.
www.tango.lu – French
Creating the master version of the new website required close collaboration with senior leadership to ensure accurate tone and style, as well as consistency in the message. This included the creation of standards for future service expansions and promotions to facilitate consistency in style, tone, and glossary.
www.tango.lu – German
Transcreating the master version from French into German involved localising the text into a language that is vastly different in style and length. This process required creative solutions to adapt UX, strings and messages, designed and encoded for French syntax, into compelling and coherent German localizations.
www.tango.lu – English
Transcreating the master version from French into English required particular attention due to the vastly different syntax. This process required creative solutions to adapt UX, strings and messages, designed and encoded for French syntax, into compelling and coherent English localizations.
